The Evolution from Cash Flow Banking to the Rockefeller Method
When we co-founded Cash Flow Banking over a decade ago, we pioneered a revolutionary concept. Today, bestselling author Garrett Gunderson presents its natural evolution—a more comprehensive approach to building generational wealth.
The Founder's Story
In 2010, we launched Cash Flow Banking with a vision to help families optimize their financial strategies using whole life insurance. The concept was groundbreaking and helped thousands.
But as with all innovations, we learned and evolved. After years of implementation, bestselling author Garrett Gunderson realized that cash flow was just one piece of a much larger puzzle. True wealth—the kind the Rockefellers built—requires a more comprehensive approach.
Today, while Cash Flow Banking continues under different management, we've taken our original vision to the next level with the Rockefeller Method, backed by the insights from Garrett's bestselling book What Would the Rockefellers Do?
Side-by-Side Comparison
| Category | Cash Flow Banking | Rockefeller Method |
|---|---|---|
| Leadership & Authority | Original founders no longer involved | Led by bestselling author Garrett Gunderson |
| Method Origin | Based on original concept from 2010 | Evolution by the original co-founders |
| Focus | Primarily cash flow optimization | Comprehensive generational wealth strategy |
| Certification Standards | Unknown | 100+ hours with recertification |
| Approach | Standardized "factory" model | Personalized boutique experience |
| Support | Transaction-focused | Ongoing partnership and guidance |
| Trust Integration | Unknown trust strategies | Full Rockefeller trust methodology |
| Published Authority | No current published works | Backed by What Would the Rockefellers Do? |
Why the Evolution Matters
The Rockefeller Method represents over a decade of refinement, learning, and evolution from the original concept.
Frequently Asked Questions
Who created Cash Flow Banking?
Cash Flow Banking was co-founded by Garrett Gunderson and partners over a decade ago. While the concept continues under different management today, Garrett has evolved the original vision into the more comprehensive Rockefeller Method.
Why did you evolve from Cash Flow Banking?
After years of implementation and writing bestselling books on wealth strategies, we realized that optimizing cash flow was just the beginning. True generational wealth requires a more holistic approach, which led to the development of the Rockefeller Method.
Is the Rockefeller Method just rebranded Cash Flow Banking?
No. While both use whole life insurance as a foundation, the Rockefeller Method encompasses trust strategies, family governance, multi-generational planning, and comprehensive wealth preservation tactics that go far beyond cash flow optimization.
What if I'm already using Cash Flow Banking?
We offer complimentary strategy reviews for anyone currently using Cash Flow Banking. Many of our clients have successfully transitioned and enhanced their strategies with the more comprehensive Rockefeller Method approach.
Ready to Evolve Your Wealth Strategy?
Whether you're currently using Cash Flow Banking or just exploring your options, discover how the Rockefeller Method can take your wealth building to the next level.
Free consultation for current Cash Flow Banking users