Warning: 90% of permanent life policies fail

The Hidden Dangers of Poor Policy Design

Learn why most permanent life insurance policies lapse, create massive tax bills, or fail to build wealth—and how proper design makes all the difference.

Understanding M&E Charges: The Silent Killer

Mortality and Expense (M&E) charges are the hidden costs that destroy most Universal Life policies. Unlike whole life insurance with fixed costs, these charges increase dramatically as you age.

How M&E Charges Compound Over Time

Consider a $1 million Universal Life policy:

  • • Age 45: M&E charges might be $200/month
  • • Age 65: Charges increase to $2,000/month
  • • Age 75: Charges can exceed $10,000/month
  • • Age 85: Charges might reach $30,000+/month

Result: Your cash value gets consumed by fees, forcing you to pay massive premiums or lose coverage.

These escalating charges create a death spiral: as costs rise, cash value depletes, requiring larger premium payments just to keep the policy alive. Many policyholders can't sustain these payments, leading to policy lapses.

The Phantom Income Tax Trap

Real Client Horror Story

A business owner had a Universal Life policy for 20 years. Rising M&E charges forced him to stop paying premiums. When the policy lapsed:

  • Total premiums paid: $500,000
  • Cash value at lapse: $50,000 (eaten by fees)
  • Loans taken over the years: $300,000
  • Phantom income created: $300,000
  • Tax bill at 37% rate: $111,000

He received no cash from the lapse but owed six figures in taxes.

This "phantom income" occurs because the IRS treats forgiven policy loans as taxable income. Without proper design and funding, this trap catches thousands of policyholders every year.

Whole Life vs. Universal Life: The Clear Winner

FeatureWhole LifeUniversal Life
Premium CostsFixed foreverCan skyrocket
Cash Value GrowthGuaranteedNot guaranteed
M&E ChargesNoneIncreasing
Lapse RiskMinimalHigh
Tax RiskProtectedPhantom income
ComplexitySimpleVery complex

Policy Design Red Flags vs. Green Flags

Red Flags to Avoid
  • Illustrations showing unrealistic returns (8%+ annually)
  • Advisors who can't explain M&E charges clearly
  • Policies requiring you to "max fund" for 4-5 years only
  • No discussion of MEC limits and their importance
  • Promises that you can "stop paying premiums" after a few years
  • Complex products with multiple moving parts
  • Advisors who primarily sell one type of policy
  • No written guarantee of premiums or benefits
Green Flags to Look For
  • Fixed premiums that never increase
  • Guaranteed cash value growth tables
  • Clear explanation of all costs upfront
  • Discussion of long-term funding strategies
  • Mutual company with 100+ year history
  • Advisor discusses multiple design options
  • Focus on death benefit AND cash value
  • Written illustrations you can understand

The Properly Structured Policy

A properly designed whole life policy follows specific principles that maximize cash value growth while maintaining death benefit protection:

Key Design Elements

1. Optimal Base Premium

The base premium should be minimized to allow maximum paid-up additions (PUAs) while maintaining the death benefit you need.

2. Maximum PUA Funding

Fund up to the Modified Endowment Contract (MEC) limit to accelerate cash value growth without triggering adverse tax consequences.

3. Flexible Premium Design

Structure the policy to allow varying PUA contributions based on your cash flow, providing maximum flexibility.

4. Early Cash Value Access

Design for high early cash values, often 70-90% of premiums available in year one through proper structuring.

Free Policy Review Available

Is Your Policy Properly Designed?

Our Rockefeller Method specialists can review your existing policy or help you design a new one that avoids these common pitfalls. Don't wait until it's too late.